Studies show over and over and over again that your customers care about your company’s involvement in the community. There are lots of ways your business can get involved like sponsorships, underwriting, donations, employee giving programs and cause-related marketing partnerships. If your business is lackluster and sales are flat, instead of using traditional marketing tactics, try a corporate giving approach. Check out these statistics from the CONE report 2010:
- 88% of Americans say it is acceptable for companies to involve a cause or issue in their marketing. This record number represents a 33% increase since Cone began measuring in 1993 (66%).
- 85% of consumers have a more positive image of a product or company when it supports a cause they care about.
- 90% of consumers want companies to tell them the ways they are supporting causes. Put another way: More than 278 million people in the U.S. want to know what a company is doing to benefit a cause.