Corporate Giving Conference

Thursday March 9 | 8:00 AM – 4:00 PM PST
Reception March 8 in Seattle

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Corporate Giving Conference

Connecting nonprofits and companies for greater social good

CFRE approved for seven points

 The focus is to Uncover the Possibilities in philanthropy, sponsorships, employee volunteering/workplace giving and cause marketing campaigns.

Presenting Sponsor: Amazon

Thank you to the following companies for their generous support!

Speakers

Plenary Sessions

Joy Stephens

CORPORATE GIVING NETWORK (CGN)
Founder & CEO

Hart Hodges

WESTERN WASHINGTON UNIVERSITY
Professor – College of Business & Economics

Alissa May

SALESFORCE
Director, Citizen Philanthropy

Joan Steinberg

MORGAN STANLEY
Global Head of Philanthropy

Nate Clark

JOHN DEERE & JOHN DEERE FOUNDATION
Global Director + President

Laura Gallagher

AIG
Global Head, Corporate Citizenship

Shauna Wu

SMARTSHEET
Global Sponsorships & Brand Activations

Paula Beadle

SPONSORSHIP MARKETING ASSOCIATION
CEO

Andy Robinson

ANDY ROBINSON CONSULTING
Consultant and Trainer

Walter Wymer

UNIVERSITY OF LETHBRIDGE
Professor of Marketing

Kevin Lee

GIVING FORWARD
President

Blair Taylor

ACCENTURE
Managing Director – Inclusion & Diversity

Kevin P. Henry

CONSULTANT/TRAINER
Diversity and Inclusion

Jesse Rhodes

AMAZON
Leader – Inclusion, Diversity, Equity

Breakout Room Facilitators

Kathy Parks

KPCOACHING
Career & Leadership Coach

Thomasina Tafur

PEPPERDINE UNIVERSITY
Doctoral Student

Kris McRea

MCREA COACHING & CONSULTING
Dare to Lead Facilitator

Julia Curns-Welch

SEATTLE OPERA
Institutional Giving Officer

Ryan Hicks

Ryan Hicks

CASCADE PUBLIC MEDIA
Account & Partnership Manager

Lauren Kelly

NATIONAL MULTIPLE SCLEROSIS SOCIETY
Senior Director, Walk MS

Christa Countryman

WESTERN WASHINGTON UNIVERSITY
Director of Corporate Relations

Jennifer Fischer

OVERLAKE MEDICAL CENTER & CLINICS
Special Events & Corporate Relations Officer

Melissa Arias

MAKE-A-WISH ALASKA AND WASHINGTON
President and CEO

Colleen Turner

HARVEST AGAINST HUNGER
Development Director

Workshop Facilitators

Hillary Schneider

SELLEN CONSTRUCTION
Community Impact Manager

Joy Stephens

CORPORATE GIVING NETWORK
Founder & CEO

Shanda Vangas

FOURTH WAVE STRATEGIES
Founder & Principal

Emily Crawford

LUMINOSITY COMMUNICATIONS AND MARKETING
Founder & Public Relations Strategist

Katie Hewitt

PERCUSSION STRATEGIC
Co-Founder & Digital Communications Strategist

Samantha Brayer

ALZHEIMER’S ASSOCIATION
Director, Walk to End Alzheimer’s

Marisa Turaids

YEAR UP
Associate Director of Institutional Giving

Rachel Werner

RBW STRATEGY
Owner & CEO

Mary Batterson

MUSEUM OF FLIGHT
Corporate Partnerships Officer

Jill McCarville

iWAVE
Vice President of Marketing

Anna-Liisa Little

FRED HUTCHINSON CANCER RESEARCH
Director, Prospect Management and Research

In-Person Reception Guests – Seattle

Keri Pravitz

AMAZON
Manager, Community Engagement

Matt Hrdlicka

UMPQUA BANK
VP, Relationship Manager

Cassandra Mitchell

KEY BANK
SVP, DEI Strategy and Engagement

Blair Taylor

ACCENTURE
Managing Director – Inclusion & Diversity

Jesse Rhodes

AMAZON
Leader – Inclusion, Diversity, Equity

Elizabeth (Liz) Lorenzo

WELLS FARGO
Senior Social Impact & Sustainability Specialist

Agenda

Over 30 presenters will cover material relating to corporate giving including corporate grants, sponsorships, cause marketing, employee volunteerism/board service, workplace giving and the skills and knowledge needed to be successful.

Content is CFRE approved and will earn you seven CFRE points

March 8, 2023

Time: 5:00 PM until 7:30 PM

In-Person Reception

Seattle’s reception will be held at the Columbia Tower Club, 701 5th Ave, 75th Floor, Harvest Restaurant

March 9, 2023 | Virtual Conference | 8:00 AM until 4:00 PM PT

8:00 AM

Welcome and Introduction to Program

8:10 AM

Breakout Rooms

Join your fellow attendees in one of five rooms each with a topic and facilitated by a subject matter expert. When you register, you select the topic that interests you the most.

  1. Book Discussion: Dare to Lead by Brené Brown
    This session will focus on the key takeaways from the book and some interactive learnings about how daring leadership is the key to a more connected and collaborative workplace. You’ll get more out of this conversation if you’ve read the book, but it isn’t necessary. Facilitated by Kris McRea of McRea Consulting & Coaching & certified Brené Brown facilitator.  Co-host is Lauren Kelly (National Multiple Sclerosis Society)
  2. Jumpstarting Your Career
    If you’re ready to take the next step, tune in for tips on preparing for a promotion or pivoting into your dream job.
    Facilitated by Kathy Parks, certified career and leadership coach with co-host Ryan Hicks (Cascade Public Media KCTS 9)
  3. Yawn O’Clock
    If it’s too early for a serious discussion, join this group for casual conversation and networking.
    Led by Julia Curns-Welch (Seattle Opera) with co-host Colleen Turner (Harvest Against Hunger)
  4. Book Discussion: Four Thousand Weeks – Time management for Mortals by Oliver Burkeman
     We’ll explore the concept of time management from a different perspective. Anyone tired of the “efficiency trap” is welcome to join!
    Led by Thomasina Tafur, doctoral student (PhD program in ‘Global Leadership and Change’ at Pepperdine University) with co-host Christa Countryman (Western Washington University)
  5.  Work Life Balance
    Has your company shifted from a remote to a hybrid model of working?  If you’re being asked to spend more days in the office and less working from home, join to discuss how to navigate this change with charm.
    Led by Melissa Arias, CEO of Make-A-Wish Washington and Alaska with co-host Jennifer Fischer (Overlake Medical Center & Clinics)

9:00 AM

The State of the Economy & Projected 2023 Charitable Giving

Understanding the current economy provides insight into the probability of meeting our current fundraising goals. It also assists us in setting our future goals along with enabling us to hold informed, intellectual conversations with current and prospective donors.

Speaker: Professor Hart Hodges, Western Washington University, Economics

9:45 AM

Corporate Social Responsibility (CSR) & Environmental Social Governance (ESG) Trends

Corporate America’s priorities are ever evolving. Our panel of social impact professionals will explore the shifts and trends in Corporate Social Responsibility (CSR) and Environmental Social Governance (ESG) and discuss the potential impact on current giving and sponsorship activities.

Panel: Alissa May (Salesforce), Nate Clark (John Deere), Joan Steinberg (Morgan Stanley), and Laura Gallagher (AIG)

10:45 AM

Demonstrating Return on Investment (ROI) for Sponsors

Sponsorships are typically funded through the marketing department. Our panel will discuss what benefits to highlight and how to demonstrate to decision makers that partnering with you and your organization is a good investment.

Panel: Paula Beadle (Sponsorship Marketing Association) and Shauna Wu (Smartsheet). Moderated by Joy Stephens (Corporate Giving Network)

11:45 AM

Skills Building Workshops

Designed to sharpen your skills leading to improved performance as corporate fundraising professionals. Select from the following five topics hosted by subject matter experts and/or corporate funders.

  1. Partnership Best Practices What does a good nonprofit/corporate partnership look like? If you don’t see yourself reflected in this model, what can you do to improve your relationship?  Facilitator: Shanda Vangas (CSR consultant with expertise in social impact) with co-host Jennifer Fischer (Overlake Medical Center & Clinics).
  2. Social Media & Public Relations A discussion about social media, the latest trends on different platforms and examples of the type of engagement that sponsors favor. In addition, tips on how to use the media to gain brand awareness.  Facilitators: Katie Hewitt (Digital Communication Strategist) & Emily Crawford (Public Media Strategist) with co-host Marisa Turaids (Year Up).
  3. Peer-To-Peer Fundraising How do you plan and execute peer-to-peer fundraisers that will attract corporate sponsors? Learn best practices with  facilitator Samantha Brayer (Alzheimer’s Association) with co-host Ryan Hicks (Cascade Public Media)
  4. Corporate Giving 101 Are you or your organization new to Corporate Giving and not sure where to start? Learn where and how to begin and the critical success factors. Facilitator: Joy Stephens (Corporate Giving Network) with Hillary Schneider (Sellen Construction).
  5. Prospect Research Do you struggle with finding corporate prospects? This workshop will cover how to select the companies and then find the decision makers. Facilitators: Rachel Werner (RBW Strategy), Jill McCarville (iWave), and Anna-Liisa Little (Fred Hutch) with co-host Mary Batterson (Museum of Flight)

12:30 PM

Lunch Break

1:00 PM

Yes, they can! Training Your Board to Support Corporate Outreach

Corporate giving, like most aspects of fundraising, is a team sport: the more people helping, the more you raise. Join us for a summary of the many ways that board and committee members can participate in your corporate outreach program, plus tangible tips to engage them more effectively and increase their confidence.

Speaker: Andy Robinson

1:40 PM

Attract corporate funders by strengthening your brand through proven marketing tactics

Companies partner with nonprofits whose cause compliments their business and whose brand is known and respected. How do you build awareness of your organization to attract corporate donors? It begins with understanding marketing.

Speaker: Professor and author Walter Wymer enlightens us to the fundamentals and you may be surprised what you learn.

2:20 PM

The state of Cause Marketing and how to navigate changes while maintaining the revenue earned

Cause Marketing – a mutually beneficial partnership between a nonprofit/cause and for-profit business where there is an increase in commerce for one and awareness coupled with donations for the other. Programs come and go and a recent example of this is Amazon twilighting its SMILE program. Since 2013, it has awarded $400 million to nonprofits in the U.S. On February 20, 2023 the program will be cancelled. Our speaker will present an alternative to the revenue that some 46,000 nonprofits will lose.

Speaker: Kevin Lee (Give Forward)

3:00 PM

Inclusivity: The I in DEI

Having a diverse team is critical to connecting with a broad donor base and increasing program efficacy. Continuing the conversation we started in 2022, our panel will discuss how you can help create an environment where people of all backgrounds feel comfortable and part of the team.

Panel: Blair Taylor (Accenture), Jesse Rhodes (Amazon) and Kevin P. Henry (Consultant/Trainer)

4:00 PM

Door Prizes

Thank you to everyone who donated a door prize:

Seattle Opera – Two tickets to a performance

Anonymous – Two tickets to Seattle Seahawks pre-season game

KPCoaching – Career or Leadership coaching session for one hour

McRae Consulting – Leadership coaching session for one hour and copy of Dare to Lead by Brené Brown.

Corporate Giving Network (CGN)  – Free ticket to 2024 Corporate Giving Conference on March 14

Corporate Giving Network (CGN) – Accommodation for one week stay in Osoyoos, B.C. in cozy one bedroom home

Conference & Annual Pass for Workshops Fees

Reception $45
Conference $180
Conference + Reception $225
Conference + Annual Pass for 14 Monthly Workshops $390
Conference + Reception + Annual Pass for 14 Monthly Workshops $425
Annual Pass for 14 Monthly Workshops $225
Annual Pass for 9 Corporate Connections Hour $175

Become A Corporate Giving Conference Sponsor

Learn about sponsorship opportunities by emailing Joy Stephens at joy@CorporateGN.com or phone 425.653.1575.

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