May’s Learning@Lunch focused on 7 sponsorship trends highlighted at the March IEG Conference in Chicago. Thank you to Lauren Kelly (National MS Society) for helping us cover the IEG conference information. This material was presented by Joy Stephens and Linda Peffer.
Following a board meeting of the Corporate Giving Network yesterday, the research I’ve been doing on why companies give back to the community came in handy when we discussed content for our March 2, 2017 conference. Here’s what I’ve discovered:
Studies show over and over and over again that your customers care about your company’s involvement in the community. There are lots of ways your business can get involved like sponsorships, underwriting, donations, employee giving programs and cause-related marketing partnerships. If your business is lackluster and sales are flat, instead of using traditional marketing tactics, try a corporate giving approach. Check out these statistics from the CONE report 2010: